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Wormhole

Branding Project

Wormhole is a branding project aimed to create a simple and universal visual language that viewers from many countries can understand. The project includes way finding, icons and badges, all branded with purposeful choices and design. 

Wormhole incorporates bright colors against a cool blue background invoke the visual aesthetic of sci-fi movies such as Blade Runner, Interstellar and Ghost in the Shell. The typography and icons were purposely created with generous spacing to elicit feelings of weightlessness. 

Maja Carlyle Graphic Designer

© 2020 Maja Carlyle