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Reverie Creamery

Package Design

Reverie Creamery is a package design project created to explore the design decisions behind targeted packaging. The age group targeted for this design project is young women ages 18-28. The project Reverie Creamery based its aesthetic off of the over the top ice cream trends filling Instagram, Tumblr, and other social media. 

The brand uses bright, reflective materials and pastel colors to easily catch the eye when stocked on a freezer shelf while also mimicking the charming pastel aesthetic of specialty ice cream parlors. 

Maja Carlyle Graphic Designer

© 2020 Maja Carlyle