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Innovation

District

Package Design

My contribution to the project concerned the typography, copywriting, icons and layout of the materials. I created a consistent system for the type treatment and icons in order to maintain the brand image while also creating a consistent voice to speak to potential partners.  

As part of a collaborative team, this project focused on creating a unique, inviting brand system for a client, the St. Petersburg Innovation District. The project required an informational handout and a sticker set that would be given to potential investors. The project also included a package to hold the materials. 

The illustrations, stickers and outside package layout were created by Bree Riley. The hand drawn gears and sea creatures were created by Emily Butler. 

Maja Carlyle Graphic Designer

© 2020 Maja Carlyle