My contribution to the project concerned the typography, copywriting, icons and layout of the materials. I created a consistent system for the type treatment and icons in order to maintain the brand image while also creating a consistent voice to speak to potential partners.
As part of a collaborative team, this project focused on creating a unique, inviting brand system for a client, the St. Petersburg Innovation District. The project required an informational handout and a sticker set that would be given to potential investors. The project also included a package to hold the materials.
The illustrations, stickers and outside package layout were created by Bree Riley. The hand drawn gears and sea creatures were created by Emily Butler.