The Bright Side
The Bright Side, my senior thesis project, centers around the core idea of using design to uplift the viewer’s perspective on a typically negative topic. In the case of my thesis, the topic chosen was climate change.
The project uses design decisions such as color theory, typography and copywriting to create an uplifting view that leaves the viewer feeling good about their ability to affect change. The deliverables for the project explore proper recycling tactics, easy green changes for even the busiest person and positive progress happening around the world.